Pantone Colour of the Year 2015: Marsala

pantone-announces-color-of-the-year-2015-marsala-designboom-04Since 2000, the Pantone Colour Institute has been designating a colour of the year to express in colour what is taking place in the global zeitgeist, a colour that will resonate around the world. The Pantone colour of the year is a reflection of what people are looking for, what they feel they need that colour to answer. It is not necessarily the hot fashion colour of the moment, but a colour crossing all areas of design which is an expression of a mood, an attitude on the part of the consumers. It is meant to distill the prevailing mood into a single hue. The PCI team, led by executive director Leatrice Eiseman, combs the world looking for future design and color influences, watching out for that one colour seen as ascending and building in importance through all creative sectors. Influences can include the entertainment industry, upcoming films, art, emerging artists, travel destinations and socio-economic conditions. Influences may also stem from technology, lifestyles + playstyles, new textures and effects that impact colour, and even upcoming sports events that capture worldwide attention. With each unique colour shade having its own special symbolism, an additional key consideration is the emotional component and the inherent meaning of the colour.pantone-announces-color-of-the-year-2015-marsala-designboom-01
Colour company Pantone has selected ‘Marsala’ as the colour of the year for 2015. The full-bodied qualities of ‘marsala 18-1438′ make for a grounded statement colour when used on its own, and a strong accent to many other tones. Much like the fortified wine that gives ‘marsala’ its name, the hue materializes the richness of a fulfilling meal while its red-brown roots emit a natural earthiness. Leatrice Eiseman, executive director of Pantone Colour Institute describes, “Marsala is a subtly seductive shade, one that draws us in to its embracing warmth. It is a natural fit for the kitchen and dining room – making it ideal for tabletop, small appliances and linens throughout the home.”

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